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Antti Ellonen

Otavamedia Seeks Greater Control on Media Buying with New PubMatic Deal

The Subscription Deal Provides Otavamedia with Increased Transparency and Control PubMatic, the publisher-focused SSP for an open digital media future, has announced that Otavamedia, one of Finland’s largest media companies, has signed a contract to license PubMatic’s platform on a subscription basis. By licensing the technology rather than paying a percentage of revenue, Otavamedia is able to gain greater control over how it operates and could streamline its approach to doing business. Currently, Otavamedia is a leading…