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Apex Marketing Group

How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

In recent weeks, our polarized nation found itself divided again, this time not by politics but by poultry. But Americans weren’t rallying for a chicken in every pot as in days of old; they were crying for a chicken sandwich in every Popeyes thanks to a brilliant social media campaign that propelled the No. 19 ranking Quick Service Restaurant (QSR) to a Top Ten Twitter trender all last week. In case you were sleeping under a rock or successfully disconnecting during the dog days of August, here’s the backstory. Popeyes…