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How To Avoid Being ‘First Down’: Lessons To Learn From Super Bowl LII

The Philadelphia Eagles may still be reveling in their victory over the New England Patriots in Sunday’s historic Super Bowl win, but many game-day advertisers won’t be quite as happy in the aftermath. After the vast creative (and financial!) input to running a prized Super Bowl ad, it should have been a time for businesses to reap the rewards of a guaranteed increase in traffic. Unfortunately, we identified several websites that went down during this peak time, undoing so much hard work with each second of poor performance.…