Browsing Tag

app acquisition

Button Partners With Awin to Launch Reach, Unlocking the Full Potential of the App Channel in Performance Marketing

Button, the leading mobile commerce technology company, announced the launch of Reach, the company's newest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic. Awin, the leading global affiliate network with 205,000 contributing publishers and 14,600 brands, is the first network to integrate with Button through Reach™ to unlock app installs and drive incremental growth for their brand partners. Affiliate marketing spend is rapidly growing and is due to surpass $8…