Banner Before Header
Browsing Tag

App Data Collect

SmarterHQ Expands into Mobile With App Data Collection and Push Messaging

SmarterHQ, a leading personalization platform, announced that it has launched two key capabilities, App Data Collect and Mobile Push Messaging, that will help brands easily and flexibly incorporate mobile into their cross-channel marketing strategy. Mobile commerce saw a 48.1% growth year-over-year last Cyber Monday, and more than 90% of time spent on smartphones is spent in-app, according to recent industry research reports. Mobile app users are highly engaged, valuable customers, presenting unique opportunities for…