Browsing Tag

App Engagement

Productiv Announces Real-Time Engagement Analytics for Box

Purpose-Built App Engagement Analytics Enable It Leaders to Drive Adoption and Increase Collaboration in Leading Cloud Content Management Solution Productiv, the company defining the new standard for SaaS application productivity, announced the availability of powerful engagement analytics for customers using Box’s enterprise-grade cloud content management solution. With today’s announcement, CIOs and senior IT staff who use Box to seamlessly and securely manage all of their content in the cloud can now use Productiv to…

Tapjoy Says That The More Ads An App User Completes, The Higher Their Engagement

New "Maximum Impact Report" from Tapjoy Finds That Sessions, Retention Rates and Spend All Increase Steadily as Consumers Complete Greater Amounts of Rewarded Ads Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as…