Browsing Tag

App Fraud

The Fall of Organic Installs and the Growth of App-Install Ad Fraud

The global app economy got used to the constant growth and booming numbers of downloads, consumer spend, time spent on apps and other similar metrics. And the last year was no exception: There’s been a 60% growth in the number of global app downloads, consumer spend has more than doubled, and time spent on apps increased by 30%. Source: AppAnnie, 2017 Retrospective In the same time, despite the mass cleaning of old and abandoned apps out of the Apple App store, the overall number of apps has reached the mark of 5.8…