Browsing Tag

app marketing platform

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

New Data From Adjust Shows a Rise in Ad Fraud Across all Verticals, With Fraudsters Increasing Faking Organic Metrics

Fraudulent activity in gaming increased by 172.95% between August 2019 and 2020, with the US seeing a surge of 310.29% in the same timeframe Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to stop it can distort critical marketing data used for business decisions. The research found that fraudsters are not only faking paid installs, but also organic traffic — installs that cannot be attributed to any marketing activities — in order to hide the paid…

Adjust Launches Subscription Tracking Product As Mobile Streaming And App Subscriptions Boom

New Survey Commissioned by Adjust Finds American Consumers Spend an Average $20.78 a Month on App Subscriptions, With More Than a Third Using Their Smartphones to Stream Video and TV Services Every Day As the mobile app subscription business accelerates, Adjust launches its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetization models, with Apptopia estimates showing that app-based subscriptions generated over…

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance Button, the leading mobile commerce technology company, today announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and…

Finance Marketers Need These Three Things in Their Mobile Strategy

Over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling the pressure. How do you keep users engaged and avoid churn? Consider these three factors as you navigate growth and complexities of mobile banking. Finance has been transformed by mobile forever: over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling…