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App Optimization

Criteo Reinforces the Power of Mobile Devices and Omnichannel Strategies in Driving Sales

Consumers In-App Shopping Habits Surge: Criteo's Q4 Global Commerce Study  Reveals Shopping Apps Generate 67 Percent of All E-Commerce Sales on Mobile Devices In their latest report, the leading commerce marketing technology company -- Criteo, has revealed that global advertisers saw almost 50 percent YoY increase of in-app transactions, climbing to 46 percent in Q4 2017. Criteo released the findings from its Global Commerce Review for Q4 of 2017 that analyzed shoppers' activities, behaviors, and preferences across all…