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Application Engagement

Productiv Raises $20 Million in Series B Funding to Maximize SaaS Value with Application Engagement Analytics

Second funding round in six months underscores company momentum and market need for engagement-based insights into SaaS application use Productiv, the application engagement analytics company, announced the close of $20M in Series B financing led by Norwest Venture Partners with additional participation from strategic investor Okta Ventures and existing investor Accel. Productiv’s approach to Software-as-a-Service (SaaS) management gives companies visibility into their SaaS application engagement in order to drive…