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AppLovin

AppLovin Fuels Growth With New Strategic Investments

AppLovin, a mobile games company that fuels the growth of many of the world’s most popular mobile games and game studios, announced it has made strategic investments in two more studios: Clipwire Games and Geewa. Terms of the investments were not disclosed. “The leadership teams of both Clipwire and Geewa share our vision of bringing the best mobile games to players around the world, and we look forward to helping accelerate growth in their respective markets and beyond.” Clipwire Games is a fast-growing, Toronto-based…

Adjust Extends Ad Revenue Reporting To MAX By AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and…

AppLovin Agrees to Acquire In-App Header Bidding Solution MAX

MAX Chairman and Mobile Veteran Jim Payne, Who Co-Founded MoPub and Led It Through Its Acquisition by Twitter, Becomes Strategic Advisor at AppLovin AppLovin, a comprehensive mobile gaming platform, announced it has agreed to acquire MAX Inc., a leading in-app header bidding solution, for an undisclosed amount. The acquisition will further accelerate AppLovin’s mission to give game developers a complete platform to grow and scale their businesses. “Their goal of facilitating an unbiased auction helps increase developer…

TechBytes with Basil Shikin, VP, Engineering, AppLovin

Basil Shikin VP, Engineering, AppLovin In July, AppLovin had announced the launch of Lion Studios, a media division that works with independent mobile developers to publish and promote their apps. Basil Shikin, VP, Engineering, AppLovin tells about the core tenets of their mobile app advertising engineering and the impact of contemporary gaming platforms on app discovery.Tell us about your role at AppLovin and the team/technology you handle. I was one of the first engineers at AppLovin. As the team grew, my role and…