AppLovin

AppLovin Corporation (Nasdaq: APP) (“AppLovin”), a leading marketing software company, today announced that Christina Seafort joined the company in the role of Chief People Officer (CPO). Seafort’s deep experience spans all facets of human…
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AppLovin Corporation , a leading marketing software company, announced its partnership with global advertising technology leader The Trade Desk  bringing agencies and advertisers access to AppLovin Exchange (ALX) – the leading in-app RTB…
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AppLovin Corporation , a leading marketing platform, announced it has completed the acquisition of Wurl, a world leader in powering streaming TV, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software…
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AppLovin Corporation, a leading marketing platform, announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market. The transaction is valued at approximately $430 million…
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AppLovin Corporation , a leading marketing software company, announced that its Board of Directors has authorized a share repurchase program for the Company to repurchase up to $750 million of its Class A common stock. The share…
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HUMAN’s technology will combat invalid traffic across AppLovin platforms, boosting quality, transparency, and performance AppLovin Corporation (Nasdaq: APP) (“AppLovin”), a leading marketing software company, and HUMAN Security,…
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AppLovin Corporation, (“AppLovin” or the “Company”) a leading marketing software platform, announced it will report financial results for the fourth quarter and fiscal year 2021 on Wednesday, February 16, 2022 after the U.S. stock market…
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Unified AppLovin MAX and MoPub platform creates one of the most powerful and efficient monetization solutions available on the market $15 billion of annualized advertiser spend expected on AppLovin platform by 2023…
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Twitter, Inc. today announced that on January 1, 2022 it closed the sale of MoPub to AppLovin Corporation for $1.05 billion in cash. Marketing Technology News: Market Logic Expands Executive Leadership Team, Appointing Wolfe W. Diener as…
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AppLovin Corporation, a leading marketing software company, today announced that certain of AppLovin’s stockholders, including KKR Denali Holdings L.P (the “Selling Stockholders”), intend to offer for sale in an underwritten secondary…
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AppLovin Corporation, a leading marketing software company, today announced the appointment of Alyssa Harvey Dawson to its Board of Directors. Marketing Technology News: Four Companies Offering Location and Geospatial Data Named IDC…
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AppLovin Corporation, a leading marketing software company, today announced the closing of a new, seven year, $1.5 billion term loan. The term loan was issued at 99.75% of the aggregate principal amount and will bear interest at a rate of…
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Divestiture will increase focus and accelerate development of owned and operated revenue products Twitter, Inc. announced that it has entered into a definitive agreement to sell MoPub to AppLovin Corporation, a leading marketing software…
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AppLovin Corporation, a leading marketing software company, today announced the appointment of Instacart Chief Operating Officer Asha Sharma to its Board of Directors, effective August 10. Marketing Technology News: SIGKDD Honors…
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AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and…
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Creative studio Mindworks has announced the launch of a new feature for its playable ad platform Playturbo. This new feature allows advertisers to use a wide range of pre-built playable ad templates to facilitate playable ad creative…
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Ninth paragraph, first sentence of release dated February 3, 2021, should read: Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. (instead of Fenwick & West LLP served as the legal advisor for AppLovin.).…
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AppLovin, a mobile games company that fuels the growth of many of the world’s most popular mobile games and game studios, announced it has made strategic investments in two more studios: Clipwire Games and Geewa. Terms of the investments…
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MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and…
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MAX Chairman and Mobile Veteran Jim Payne, Who Co-Founded MoPub and Led It Through Its Acquisition by Twitter, Becomes Strategic Advisor at AppLovin AppLovin, a comprehensive mobile gaming platform, announced it has agreed to acquire MAX…
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