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Apu Gupta

Mobile Apps Allow E-Commerce Brands to Win Perennial Price Wars

Most Mobile E-Commerce Shoppers Say They Use Mobile Apps to Receive Exclusive In-App Deals and Offers. the Largest Percentage of Consumers (42%) Most Frequently Use Pure Online Retail Apps, like Amazon and Overstock, Though Experts Believe That There Is Still Space for Smaller Businesses to Compete in Mobile E-Commerce If They Build Browsable, Sustainable Apps Roughly two-thirds of shoppers (65%) say they use mobile e-commerce apps to receive deals and offers exclusive to the app, according to research from Clutch, the…

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about your role and journey into Social Media Marketing/Social Commerce. What made you co-found Curalate? I’m the CEO of Curalate. At Curalate, we’re making it dead simple to turn any image or video into a storefront. In the process, we’re helping brands and retailers generate hundreds of millions of dollars of e-commerce revenue using visual content from social channels. Essentially, if you invest…