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Aqfer

Aqfer and Molecula Partner to Offer New AdTech Solution

Innovative Big Data Technologies Provide Faster, Scalable, and Cost-Effective Ad Delivery and Analysis for Digital Marketers; partners to host webinar that explores the impact of real-time data analysis for ad/marketing agencies Aqfer, a data-centric marketing architecture platform designed to help digital marketers bring marketing and advertising data back in-house, and Molecula, a cloud data access platform for large-scale advanced analytical workloads, announced a technology partnership to provide media companies and…

aqfer Launches Next-Generation SI-Ready Marketing Data Lake

Innovative Framework Enables Systems Integrators and MSPs to Customize Platforms with Speed and Cost Effectiveness aqfer, the leading SaaS provider supporting a data-centric marketing architecture, announced the launch of its next generation marketing data lake platform. The solution enables systems integrators (SIs) or engineers building digital marketing platforms for managed service providers (MSPs), ad tech companies or marketing agencies to drastically reduce the time and cost associated with customizing solutions for…

TechBytes with Marc Sabatini, CEO at aqfer

What is aqfer? The aqfer marketplace is an environment where marketers, who are currently licensing the aqfer data-centric marketing architecture, can license data from a data provider in the marketplace, who is also an aqfer licensee, to seamlessly utilize that data as per the terms in their direct license with the data provider. The advantage comes from leveraging technology already in place between the two parties (data company and marketer) to reduce the friction of moving data around and matching, and adding…

aqfer Launches Marketplace, a Data Sharing Platform for Marketers

Share This and AirDXP Join as Inaugural Partners aqfer, the data-centric marketing architecture for next generation solutions, announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners drive greater value from their data and increase revenue by simplifying the process of sharing data and connecting partners directly to create new opportunities. ShareThis, AirDXP and additional data providers will serve as the inaugural aqfer Marketplace data partners for brand marketers. These data…

A Short Side View of Customer 360

A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area For those of us who have been in the trenches of data collation and analytics for all this time, the current buzz over new attempts at Customer 360 is truly gratifying... and odd. Can something that’s been a vital goal for so long suddenly be a fad? It sure sounds like it. Here’s just a topline recap of recent events: In late September, a trio of major corporations — think Adobe, Microsoft and SAP — came together to…

TechBytes with Daniel Jaye, Founder and Head of Product, aqfer

Daniel Jaye Founder and Head of Product at aqfer aqfer's solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust." We spoke to Daniel Jaye, Founder and Head of Product, aqfer, to understand how big data fits into their offering and what analytics and metadata management tools they provide.Tell us about your role at aqfer and the team/technology you handle. I manage Product, Engineering, Operations and Delivery for aqfer. What are the core tenets of your…