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MarTech Interview with Jaron Waldman, CEO at Rakuten Ready

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

Waze and Arrive Unveil Enhanced Trip Planner for Stadiums and Venues

Prompts Users When to Leave and Routes Drivers Directly to Venue Parking Garages, Reducing Congestion and Making it Easier for Drivers to get to Events on Time Waze and Arrive are making it easier for people to get to concerts and sporting events through an enhanced Trip Planner feature called “GamePlan.” The feature is meant as a way to help fans get to their seats on time, and alleviate traffic and congestion around venues. Anyone who purchases event parking through an Arrive-powered venue can add the trip directly to…