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Artificial Intelligence

How Artificial Intelligence Can Transform Influencer Marketing

Power of AI Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion this year and projected to rise to up to $10 billion by 2020. Now a mainstay of Marketing organizations, the key success factor is figuring out how to get the most from it. Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are revolutionizing the way brands conduct…

2 In 3 Companies Plan To Expand Creative Teams In First Half Of 2020, Survey Finds

Web and mobile development remains top area for hiring, according to The Creative Group research The job market awaiting creative and marketing professionals in the new year is a good one, research from staffing firm The Creative Group suggests. According to the latest State of Creative Hiring data, 67% of advertising and marketing managers anticipate expanding their team in the first half of 2020. In addition, 69% of employers plan to increase the number of freelancers they use, a 7-point jump from six months ago.…

Tesco Secures #1 Spot in 4C’s Annual Top 10 Christmas Ad Rankings

Nostalgia Tops Age Old Ad Traditions as Tesco’s Centenary Christmas Ad Tops This Year’s TV Ad Rankings Tesco claims top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between 30th November and 8th December. Tesco’s TV ad spots…

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

Stefanini Revolutionizes Chatbot Market and Launches Sophie SaaS to Compete with Global Players

The Multilanguage-Trained AI Platform Is 85% More Efficient Than Any Other on the Market Partnered with Stefanini, a $1B global IT provider with locations in 41 countries, IDG, the world’s leading technology media, data and marketing services company, conducted a recent survey about how cognitive  technologies will transform the customer experience. The study  shows that more than 70 percent of the 108 respondents are already using cognitive technology for one or more purposes, and 63 percent plan to implement it in the…

PTC Partnering with Magic Leap to Further Expand Augmented Reality in the Enterprise

Alliance Extends the Capabilities of Vuforia Engine with Magic Leap 1 PTC announced a strategic alliance with Magic Leap that will allow enterprise and industrial customers to combine the augmented reality (AR) capabilities of its market-leading Vuforia® Engine solution with the powerful Magic Leap 1 wearable headset. @PTC announces an alliance with @magicleap that will allow customers to combine the #AR capabilities of @Vuforia Engine with the Magic Leap 1 headset. Vuforia Engine provides users with advanced computer…

GumGum Introduces In-Video Ad Unit

Sprint Will Beta Test New Non-Disruptive Alternative to Pre- and Mid-Roll Ads GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, announced the preliminary rollout of a new In-Video ad unit. The animated overlay, which offers a uniquely high impact non-invasive ad experience for online video content, has been made available to select partners through a pilot beta-test program. Sprint is among several brands participating. “These In-Video units have a simple…

IEEE Computer Society’s Top 12 Technology Trends for 2020

AI@Edge, Non-Volatile Memory Products, and Digital Twins Lead the Disruptive 2020 Technology Outlook IEEE Computer Society (IEEE CS) tech experts unveil their annual predictions for the future of tech, presenting what they believe will be the most widely adopted technology trends in 2020. Six of the top 12 technology predictions have been developed into peer-reviewed articles published in Computer magazine's December issue, covering topics that include cognitive robotics, practical drone delivery, and digital twins.…

IBM AI Innovations Sharpen Risk Detection in Identity Management

More Individualized Approach Helps Optimize Both Security & User Experience IBM Security announced it is extending its artificial intelligence (AI) technology originally developed to protect users in the financial services industry, to clients in all industries via the company’s identity-as-a-service (IDaaS) offering. IBM Cloud Identity now features AI-based adaptive access capabilities that help continually assess employee or consumer user risk levels when accessing applications and services. The solution escalates…

Oracle Names Vishal Sikka to the Board of Directors

Oracle announced that Dr. Vishal Sikka, founder and CEO of the AI company Vianai Systems, has been named to Oracle's Board of Directors.  Before starting Vianai, Vishal was a top executive at SAP and the CEO of Infosys. "The digital transformation of an enterprise is enabled by the rapid adoption of modern cloud applications and technologies," said Oracle CEO Safra Catz. "Vishal clearly understands how Oracle's Gen2 Cloud Infrastructure, Autonomous Database and Applications come together in the Oracle Cloud to help our…

Verint Wins Trifecta of 2019 Awards for Solutions That Improve CX, Compliance

Recognized for ‘Leading the Way in Customer Service,’ Verint’s Solutions Cited for Innovation, Helping Companies Deliver World-Class Customer Experience Verint Systems Inc., The Customer Engagement Company, announced it has won top honors in three global award competitions for 2019. The awards recognize excellence in technology that helps organizations effectively balance customer experience and operational efficiency. “Best New Product or Service for Contact Center” Verint Wins Technology of the Year Honor in…

Alfresco Wins 2019 Aragon Research Innovation Award for Content Management

Vendors Are Selected for Innovation Awards Based on the Core Innovation of Their Product Alfresco Software, a commercial, open source software company, has been named a winner of the 2019 Aragon Research Innovation Award for the Content Management category. “Looking ahead, Alfresco is doubling down on our commitment to innovation” The award recognizes Alfresco’s Digital Business Platform for its extensive content, process and governance solutions. The open source, cloud-native and developer-friendly platform meets the…

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

In the near future, having an appointment with your doctor online will become as normal as making a payment on an app or booking a taxi through Uber. Through a range of new technologies, like Artificial Intelligence (AI), Telehealth, and Robotics, as well as disruptive market entrants, Healthcare is in line for some big changes. Google, Amazon, and Apple are all eyeing up a lucrative market with built-in inefficiencies. These span from the cost of medical insurance to the length of time needed to get an appointment. The…

ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

Winter 2020 Update Facilitates Smarter Email Outreach and Enables Marketing and Sales Teams to Collaborate on Content Strategy  ClearSlide introduces its Winter 2020 update offering users powerful tools for data-driven email outreach and support for real-time collaboration and feedback to build more effective content strategies. The ClearSlide® unified sales enablement platform empowers organizations to strengthen customer relationships, engage prospects, and deliver value through meaningful conversations and effective…

Snowflake Deepens its Relationship with AWS to Provide a More Seamless Customer Experience

Snowflake Increases Investments in Its Relationship with AWS in the Areas of ML/AI and Customer Connectivity Snowflake, a cloud data platform, announced that it is deepening its relationship with AWS to provide a seamless customer experience. As a testament to this, Snowflake recently achieved the Amazon Web Services (AWS) Machine Learning (ML) and Artificial Intelligence (AI) Competency status. The AWS Competency Program highlights AWS Partner Network (APN) members that have passed a rigorous audit of their security,…

Shaping the Future of Work One Brick at Time

Everyone has assumptions about what the future of work looks like, but it’s always something “out there” that will come later. Today, you are focused on efficiency and productivity and trying to squeeze out something a little better. But most business owners underestimate how soon the future will hit and how to be ready for it.  Disruptions, failure to adapt, and more agile new players will eventually overtake you. While you are busy trying to be more efficient, you might miss the bigger picture and not be ready when the…

Why Google’s AI is Limited To Diagnosing Only 26 Skin Conditions…for Now

It was recently reported that Google’s AI system can accurately diagnose 26 skin conditions on par with US board-certified dermatologists. Results were published in the paper titled "A Deep Learning System for Differential Diagnosis of Skin Disease." Yet, one source, the American Academy of Dermatology lists 70 common skin diseases. The British Skin Foundation presents an equally extensive list. Google’s AI System can only detect 37 percent of skin conditions using the list of 70 referenced above. So, if AI is so smart,…

Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale Marketo Engage users can now use Exceed.ai's artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams. According to Marketo, an Adobe company, 50 percent of sales time is wasted on unproductive prospecting and 80 percent of marketing leads are ignored. The wasted leads and sales time costs businesses an estimated $1…

Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers

Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016. 1 in 8 businesses in 2019 is not using Marketing Automation, compared to 18% in 2016. Of those businesses who have opted for this incredible technology, only 5% are taking advantage of all the features available to them,…

Revenue Analytics Unveils FareVantage™, Next-Generation Revenue Management for Passenger Rail

Revenue Analytics’s First-of-its-Kind Software will Give Modern Train Operators Big Gains in Ridership, Revenue, Team Efficiency, and Customer Experience Revenue Analytics, pioneers in revenue management and predictive analytics solutions, announced the launch of FareVantage™, a breakthrough Revenue Management System (RMS) for the passenger rail industry. FareVantage™ is the only RMS powered by advanced analytics and built specifically for modern train operators. With state-of-the-art automation and intelligence,…