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Ashley Fletcher

MarTech Interview with Ashley Fletcher, VP of Marketing at Adthena

"AI will continue to be a massive driver for adopting and executing effectively within search." Tell us why you decided to harvest insights from CMOs about Search Engine Marketing. We wanted to better understand CMOs' perceptions around the value of SEM and the strategic role it plays in driving growth for the enterprise. We know that SEM makes up the largest Digital Marketing budget line for CMOs, but globally ROI metrics have dipped - indicating evolving needs for both CMOs and consumers when it comes to this function.…