Browsing Tag

Astro

iQIYI Announces Strategic Partnership with Malaysia’s Leading Media Brand Astro, Expanding Entertainment Services for Overseas Markets

 iQIYI, Inc., an innovative market-leading online entertainment service in China, announced that it has reached a strategic partnership with Astro, Malaysia's major pay-television service provider. Based on the global operations of the iQIYI App (the "App"), iQIYI will be cooperating with Astro on marketing and localization of iQIYI's services. Through iQIYI's middle-end for technology, products and content, Astro will be able to benefit from iQIYI's operational capacity; while iQIYI can reach local users through…

IQIYI and Astro Set iQIYI Content Channel in Malaysia, Bringing in New Model of Content Distribution

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced that it has reached a strategic partnership in content distribution with Malaysia's biggest pay-television service provider, Astro Malaysia Holdings Bhd ("Astro"). Based on the foundations of current cooperation on content distributions, iQIYI will expand its footprint to Malaysia by launching an iQIYI content channel with Astro under a new partnership, aiming to integrate and bring more exciting and high-quality contents to Malaysia…