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Audience-Based Solutions

New Study Reveals Rising Demands for Cross-Platform Video Solutions as Publishers’ Needs Evolve

Publishers cite header bidding as key to programmatic video growth, driven by mobile, CTV and OTT  Premium digital advertising technology company, PubMatic, released findings from a study commissioned with Forrester Consulting around global video ad monetization trends. In an effort to better understand how publishers' needs are evolving, the research provides insight into the most pressing changes and challenges in cross-platform video monetization. Marketing Technology News: LinkedIn Veteran Doug Camplejohn Joins as EVP…