Browsing Tag

audience consumption

Comscore and Shout! Studios Partner for Premium Video Measurement

In today's rapidly-evolving media landscape, audience consumption habits are undergoing seismic changes. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce an agreement to provide Shout! Studios, the multi-platform filmed entertainment distribution and production arm of Shout! Factory, with census level video on-demand (VOD) measurement. Marketing Technology News:¬†Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement…