audience understanding

Audiense announced the acquisition of SOPRISM, the digital consumer insight tool which supports leading agencies and brands in developing their audience understanding. As part of the acquisition, Audiense will merge the SOPRISM team and…
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The ongoing wave of privacy-focused ad industry initiatives, driven by legislators and tech giants alike, has sparked a slew of commentary heralding the “return to contextual targeting.” And indeed, interest and investment in contextual…
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