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audio branding

How Financial Companies can use Sound Branding To Communicate With Customers

Digital payment technology was already rapidly removing the need to physically exchange money long before the COVID-19 crisis came along. Recently published data suggests a significant decline in the use of cash in recent months as people concerned with associated health risks turn to the burgeoning array of digital services enabling people to control their income or expenditure such as mobile apps, websites and e-commerce experiences. But, consumers are also switching in large numbers to contactless payments in-store…