Browsing Tag

Audio Measurement

AdLarge Media And Nielsen Sign Renewal Agreement For Network Audio Measurement Of The ALM ROI Network

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

Veritonic Raises $3.2 Million Series A Funding

Veritonic, the world's first audio intelligence platform, announced that it has raised $3.2 million in new capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Greycroft, with participation from Lerer Hippeau and Audible, an Amazon company. The new investors were joined by existing investor Newark Venture Partners, which led the previous round of funding. With the addition of new funds, Veritonic is planning to hire top talent across the entire company with a…

Univision And Nielsen Sign Multi-Year, Multi-Market Renewal Agreement For Audio Measurement

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision's owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. Spanish-language radio plays an indispensable role in appealing to a significant portion of U.S. Hispanic consumers. This combined suite of services will allow Univision to demonstrate the strength of the Hispanic and…