Banner Before Header
Browsing Tag

Australian Marketing Institute

Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience

Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same proportion still struggle to meet basic brand governance expectations, new research from Simple and the Australian Marketing Institute has found. A significant majority (59%) of marketers report responsibility for managing the customer experience now rests with the chief marketing officer or marketing team at their organization, according to the study, Marketing Resource Management…