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Authentic Impression

DoubleVerify Launches Authentic Performance, a New Paradigm for Ensuring Digital Ad Effectiveness

New Offering Expected to Drive Return on Investment (ROI) for Global Advertisers DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of Authentic Performance®, the first data solution in the market to provide predictive data expected to drive campaign performance – from the impact of an ad’s presentation to key dimensions of consumer engagement. A number of DV customers, including global CPG brand Mondelez, currently are using Authentic Performance in beta…