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Auto Purchase Attribution

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers

Oracle Data Cloud Integration Anonymously Matches Impression Data to Polk Purchase Data Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that connects online advertising efforts to offline auto sales at a regional level. The solution anonymously matches Goodway’s impression data to Polk purchase data to determine which households were exposed to advertising and which of…