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Auto Trader

Auto Trader Expands Relationship with Google Cloud to Accelerate Digital Transformation

Leading digital automotive marketplace embraces the power of data with Looker Auto Trader, the UK's largest automotive marketplace, has implemented Looker as part of its wider digital transformation initiative. Looker's analytics platform provides Auto Trader with access to vital insights to deliver data-driven improvements across its business for the benefit of its employees and customers. "A fundamental shift in the process of buying and selling cars driven by technology, means the volume and the variety of data that…