Browsing Tag

automated television advertising

Videa Launches Forecasted Ratings Tool Along with Full Market Availing for Media Buyers

New Capabilities Give Media Buyers, Sellers and Analysts Accurate and Precise Ratings as Well as an End-To-End Solution for Market Avails Videa, an online marketplace for automated television advertising, launched two new features for its platform that aim to transform some of the largest pain points for media buyers, sellers and researchers. The first is a forecasted ratings tool that brings faster, more efficient and statistically accurate forecasts to an already end-to-end solution – from avail to order to post. The…

Videa Releases New Research Connecting Adaptability to Staying Relevant in TV

Executives Also Cite Growing Impact of Automated Buying and Selling Processes Videa, an online marketplace for automated television advertising, released the results of their survey, How TV is Winning Back Its Leadership Position: Dynamic Careers in a Digital Age, which has yielded insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry. “Audience engagement has morphed from a linear model to viewers being…

Videa’s TV Advertising Platform Gains Speed Ahead of NAB

Videa Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters Videa, an online marketplace for automated television advertising, announced new developments for its cloud-based platform, that will further advance broadcast and advertising capabilities across the local TV ecosystem. Videa’s developments and momentum, come just one week before the NAB Show in Las Vegas, where the media, entertainment and technology community will gather to discuss breakthrough solutions that are helping to…