Automation Tools

During the early days of your e-commerce business life, it’s hard to keep anything other than survival in mind. After all, close to 90% of online stores fail within their first four months. As your marketing starts picking up traction, you build a loyal customer base, and your sales volume gathers pace, it’ll become necessary to start thinking about more than just staying afloat. Ensuring your business practices are scalable should be one of your first goals, especially if you’re seeing rapid growth. In this article,…

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

Agencies can automate activities that nurture long-term relationships with insureds, such as welcome letters, engaging at-risk clients, online review collection, and NPS® surveys Successful independent agencies know that their best source of new business is their existing clients. This is a philosophy shared between HawkSoft and Iowa-based Rocket Referrals, a leader in managing and automating communications with insureds. Today, both companies are excited to announce that the Rocket Referrals suite of communication …

Where should marketers go when they’re looking to improve? To their colleagues. When developers and coders weren’t collaborating so well with system administrators and IT technicians—DevOps was born. DevOps was created to combine important, yet different parts of a Software Project team. While Developers push software improvements, adding new features and making updates, the Operations team works to stabilize and maintain systems. They tackle bugs and test software changes before they make it end users. Organizations…

Aside from the message itself, cold email campaigns live or die by the prospect list. If you aren’t reaching out to the right type of people you might as well just pack it up and go home. Building a prospect list isn’t as simple as finding a bunch of email addresses and sending them emails. It takes quite a bit of patience and research to find the lead most likely to respond to what you’re selling. Here are 3 of the best tools on the market to build a prospect list and deliver them the perfect campaign. ProsperWorks…

Quality assurance (QA) is now a business priority to help deliver trusted, consistent, and high-quality services, announced XDBS Corporation, India's top lead generation company. QA has continually evolved from an independent activity to a fully integrated function in organizations. Expectations from QA have been growing, especially with an upward trend across different strategic objectives, including QA's requirement to support overall business growth, said Mr. Kartik Anand, CEO, and Chairman, XDBS.  Marketing Technology…