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automotive advertising

Strong Automotive Merchandising Partners with Comscore Exclusively for Local Television Measurement

Strong Automotive Merchandising selects Comscore's audience- and impression-based currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service automotive advertising agency Strong Automotive Merchandising¬†will be using its census-representative TV measurement at the local level. The new agreement includes Comscore's automotive advanced audiences. "We are excited to be Strong Automotive Merchandising's exclusive currency partner for television," said¬†…