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Automotive Attribution

TV is Leading the Category for Automotive Attribution

Analysis Uncovers Strongest Response for 15-Second Spots and Daytime TV TVSquared, the global leader in linear and digital TV attribution, released its report, “Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands.” The analysis uncovers the TV buy elements that are driving response – spanning KPIs, creative lengths, programming genres, days and dayparts – for the auto industry. TVSquared analyzed more than $10 billion in TV ad spend from nearly 200 auto brands. Response, cost and audience data from…