Peer39 and NewsGuard Partner to Help Brands Avoid Fake News and Untrustworthy Sites
Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media
News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with legitimate-looking sites popping up to take advantage of programmatic buying automation while propagating misinformation.
Naturally,…