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B2B Content Intelligence

Pegasystems and Idio Join Forces for AI-Driven B2B Content Intelligence

The Latest Pegasystem Partnership Brings Together Unified Customer Engagement and Content Intelligence; Clients to Close More Deals with More Effective and Relevant B2B Content Intelligence Pegasystems, a leader in Customer Engagement Software, and Idio, a demand orchestration platform for B2B Marketing, announced a strategic partnership that will enable B2B organizations to present the most relevant content that accelerates customer buying journeys. By combining the power of Pega’s AI-driven real-time customer…