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B2B Marketing Data Report

Only 1 in 2 B2B Professionals Confident in Data Quality, According to Annual Dun & Bradstreet Report

Still, 89 Percent Believe Data Quality Drives Sales and Marketing Dun & Bradstreet released the company's annual B2B Marketing Data Report, which finds that half of B2B professionals express a lack of confidence in the quality of their data, amid growing consensus that data is increasingly critical to the success of sales and marketing programs. The study surveyed 250 B2B sales and marketing professionals with titles at the Director level and above. The percentage of those stating that data quality is important to…