Browsing Tag

B2B marketing investment

Integrate Acquires Event Lead Management Company Akkroo, Its Second Acquisition in Three Months

Acquisition Further Bolsters Integrate's Demand Orchestration Capabilities and Expands Its Global Workforce by Establishing an Emea Headquarters in London Integrate announced its acquisition of London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real time at in-person events. Integrate's customers will now be able to send event leads to sales teams as they happen, rather than waiting for event organizers to share lists post-event or manually processing paper…