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B2B Product

New Research from inRiver Identifies Top Reasons B2B Product Launches Fail Across Channels

Global report examines US, UK, Nordic, Benelux and DACH regions across industries to determine most common drivers of lost revenue, delayed launches, and customer dissatisfaction in B2B inRiver, a leading SaaS provider of product information management (PIM) solutions, released: How B2B Companies Solve Challenges of Revenue and Scale with Better Product Information. The third party research analyzes responses from more than 1,300 business decision makers across sectors including manufacturing, food and beverage,…