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B2B tech organizations

Bizzabo Study: 84% of B2B Tech Leaders Say Event Marketing is Critical to Success

Bizzabo’s Study Also Finds 69 Percent of B2B Tech Organizations Plan on Investing More in Events Than They Did in 2018 Bizzabo, the world's leading end-to-end Event Success Platform, released its 2019 B2B Tech Event Marketing Trends report. The company analyzed responses from +1,000 senior-level marketers on how they think about events, discovering everything from how to use events to accelerate sales and lead generation, to how marketers believe in-person events compared to traditional marketing channels and more. More…