Browsing Tag

B2C brand

Matter West Growth Accelerates as B2B and B2C Brands Rebound to Close Out 2020

Integrated Agency’s West Coast Offices Add Notable B2B Tech Clients, Bolstered by Roots in Silicon Forest Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces significant momentum across its Matter West offices in Boulder, CO and Portland, OR. Growth highlights include new client partnerships in the AI, mobile gaming and software development B2B tech industries. Notable client roster additions include Brainium Studios, Buildable and Natural…

Search Outperforms Social Based on Episerver Analysis of 4 Billion Sessions

Episerver Releases Its Biannual B2C Benchmark Report Detailing Retail Key Performance Indicators Across Traffic Sources and Devices Social media conversions are trending upward despite being outperformed by organic and paid search according to data from Episerver, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at…