Browsing Tag

B2CTO

The Social CTO: New Study from LAB and Immediate Future Reveals C-Suite Tech Buyers’ Psychological Motivations and True Social Media…

Research uncovers surprising insights into today’s CTO’s social habits and reveals how marketers can use consumer neuroscience and psychology techniques to engage with senior tech buyers B2CTO, a new study on the social media habits of senior IT and technology buyers has revealed that CTOs and CIOs over-index on the use of social when compared to their other C-suite colleagues. The study, which launches , was developed by LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and…