Browsing Tag

BBN International

Accountinsight and BBN International Embark on Strategic Partnership

BBN, the world’s number one international B2B marketing and communications agency, has continued its growth with the appointment of a new strategic partner, AccountInsight. As leaders in account-based advertising, AccountInsight will enable BBN to strengthen its programmatic advertising services. Founded by former WPP executives, AccountInsight was first established within media buying group, GroupM, meaning BBN will be able to tap into the power of programmatic ads and provide improved precision and results for clients.…