Browsing Tag

Beeswax Bid Models

Beeswax Announces “Bid Models” to Power Programmatic In-Housing

Latest Product Signals Next Step in Making "Bring Your Own Algorithm" a Reality for Programmatic Media Buyers of All Sizes and Sophistications Beeswax, the industry's first extensible programmatic buying platform, announced the release of "Beeswax Bid Models", a powerful new optimization tool that enables media buyers to deploy custom multivariate bidding algorithms with minimal technical or engineering overhead. Bid Models has been in beta testing since January, with early customer adopters experiencing significant…