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Ben Chen

Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy

In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with an Oracle-owned digital ad search engine –Moat. The partnership provides Moat’s independent viewability and attention measurement for video ads on Tapjoy’s in-app inventory. We spoke to Changsu Lee, SVP, Platforms and Ben Chen SVP & GM, Developer Relations at Tapjoy to understand how rewarded advertising helps app developers keep users engaged longer. MTS: How does the Maximum Impact…