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Consumers Call Berocca to the Door in an ‘Actionable Audio Ad’ First

Berocca actionable audio ad campaign delivered through industry collaboration between A Million Ads, MediaCom, MullenLowe London & SSP3 and Say It Now Berocca, from Bayer Consumer Health, has become the first FMCG brand globally to adopt innovative ‘actionable audio ads’ with Berocca Boost, its energy vitamin and mineral effervescent tablets with added caffeine*. Consumers listening to Global radio stations via their Amazon Alexa smart speaker can interact directly with the ad to buy the vitamin supplement using a…