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Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have taken the public a while to realize that Instagram polls weren’t anonymous, but it didn’t take long for the new feature to garner much excitement from users. Since launching in early October, Instagram Polls been intensely popular for users — particularly among brands and influencers. How Influencers Engage Their Followers with Polls Bloglovin’ polled their 87K+ follower base of…

'Analytics and measurement' are typically treated as a blanket statement in Influencer Marketing. Most marketers hear analytics and measurement and think of reach and engagement. While those metrics are certainly key for every influencer collaboration, there are actually a number of layers in analytics and measurement that are available today. While it is great to be able to quickly see the number of followers or average engagement rate an influencer has, there are many other aspects to consider as a brand looking to…