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BloomReach DXP

CPQ: A Foundational Component of Digital Experience Platforms

In the 1990s, SAP campaigned for businesses to embrace enterprise resource planning systems to integrate and automate essential business processes. Two decades later, Forrester took this idea even further with a push for the digital experience platform (DXP) — a new “box” of software solutions designed to power the customer experience and feed customer insights back into the enterprise. The reason behind the crusade for DXPs makes sense. As the internet evolved, people wanted to make purchases and conduct business online.…

Interview with Raj De Datta, CEO and Co-Founder at BloomReach

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…