BloomReach

Former Adobe & SAP executive joins digital commerce experience leader to drive next phase of global growth Bloomreach, a leading digital customer and commerce experience software provider, announced that Rob Rosenthal has joined as Chief Revenue Officer. Rosenthal joins Bloomreach after having served in senior executive sales leadership roles at Adobe and SAP. In his new role, Rosenthal will have full responsibility for revenue at Bloomreach, including sales and new business, account management and customer…

"Today’s Marketing and Technology leaders have got to get serious about using their data to drive better customer and business outcomes." Could you tell us about your role and journey into Technology? I’ve spent the past 20+ years in the digital commerce space, being fortunate in that time to play many different roles on all sides of the table. I started out being a part of the team that launched one of the first large-scale online apparel businesses, spent time at Amazon and Expedia early on, led commerce technology…

Pre-built integration with Salesforce B2B Commerce and others allows businesses to quickly connect to Bloomreach to create custom digital buying experiences for their B2B customers Bloomreach announced the availability of an implementation accelerator for B2B commerce businesses to get started with brX, its digital experience cloud, much faster. The accelerator is a pre built integration for B2B commerce solutions that allows their users to quickly connect to the Bloomreach product to start building personalized…

Users Can Now Integrate Bloomreach's Industry Leading Site Search and AI-Powered Merchandising Tools in Their B2B Commerce Environment to Drive Increase in Conversion Bloomreach announced it has launched a B2B Search & Merchandising Connector for Salesforce Commerce Cloud on Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. The connector allows users of Commerce Cloud to integrate Bloomreach's site search and AI-powered merchandising tools in…

Facebook’s recent move to patent imaging technology that detects brands, such as alcoholic drinks and snacks, in users’ photos before then turning these into adverts for other users to see should give all marketers a reason to pause for thought. Specifically, it’s time to consider how exactly they want their customers and prospects to feel when they encounter their services or products online. Are evermore seemingly ‘annoying’ or ‘creepy’ adverts really the right investment? And, if so, what does that say about their…

Deals to Create Personalized Experiences for Albertsons, Grandvision, Harrods and More Drove 62 Percent Core Revenue Growth in 2018 BloomReach, Inc., the digital experience platform company, announced a series of substantial developments – including thriving core product revenue growth, new partnerships and expanding deployments of BloomReach Experience (brX), its flagship product. These updates come as executives kick off this week's Shoptalk convention in Las Vegas. Last year, BloomReach achieved 62 percent revenue…

When you’re in charge of the transformational role of marketing technology in an enterprise, as Chief Digital Officers (CDOs) are, any new solution needs to be flexible. For this reason, the API-first structure of headless CMS often makes it onto the CDO’s shortlist. The three main priorities of a CDO, according to survey data, are: Unifying the digital agenda Handling legacy IT systems Bridging the talent gap While a CMS is only part of the puzzle, it is one that sits in the intersection of all three…

John Field Director-Product Marketing at BloomReach BRX is an open and intelligent platform that businesses and brands use to build, personalize, test and optimize their digital experiences. We spoke to John Field, Director-Product Marketing at BloomReach, to understand the company's technology, their target audience, and how their products integrate with third-party APIs.Tell us about your role at BloomReach and the team/technology you handle. I joined BloomReach as Director of Product Marketing three months ago.…

Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates Existing Marketing Technologies, CMS Will Not Be Left Behind Part four, which is the last in our featured series, explores the future of Content Management Systems. Globally, technology is changing and adapting to be increasingly AI driven. Hence, tomorrow's Content Management Systems will need to have capabilities of integrating with Application Programming Interface(s) that are…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Snapchat Releases Retail Footprints ‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers Phrasee Declares War on…

300 Attendees at brConnect SF Took in Keynotes from Hilton, Staples, Disney, Capital One and Others BloomReach, Inc., the Digital Experience Platform company, explored the immense impact of the Experience Era at its first West Coast Community Conference on October 11. Some 300 members of the BloomReach community were in attendance at the sold-out brConnect SF. They represented over 70 companies who use or are partnered with BloomReach. "The Experience Era", BloomReach CEO Raj De Datta said in his…

Strategic Partnership Delivers an AI-Powered Solution for Enterprise Brands to Improve Consumer's Digital Experiences Skava, a global provider of cloud microservices for ecommerce, has announced its strategic partnership with BloomReach, a Digital Experience Platform company for merchants worldwide. By teaming up, enterprise brands will benefit from a comprehensive, modern commerce platform that helps them create smart personalized experiences, scale better, and go to market faster. "We are very excited about this…

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…

Hilarie Koplow-McAdams Joins BloomReach Board to Help Company Build on 100%+ Bookings Growth in Its Digital Experience Platform Business BloomReach, a global leader in personalized digital experiences, announced that Hilarie Koplow-McAdams has joined its board of directors. Hilarie is an enterprise software veteran who brings over three decades of operating experience at growth-stage technology companies like Salesforce, Intuit, Oracle and New Relic. BloomReach achieved significant growth in 2017, increasing…