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BlueVenn

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

BlueVenn Announce Partnership With InfiniteIQ Consulting to Provide Advanced Omnichannel Marketing Solutions

InfiniteIQ Consulting, a nationally recognized technology and data management consulting firm, and BlueVenn, the leading Customer Data Platform (CDP) vendor, have today announced a new strategic technology partnership focussed on helping healthcare, financial services, insurance and retail organizations make better sense of their customer data, and improve their omnichannel personalization and customer analytics capabilities. The partnership sees InfiniteIQ Consulting enter the emerging CDP market with a unique offering…

BlueVenn’s Customer Data Platform (CDP) Capabilities Surpass Industry Benchmarks

According to Winterberry Group's Analysis, the Capabilities of BlueVenn's CDP Are Industry Leading; Report Provides Clarity as to What Core Capabilities a CDP Should Have and How They Deliver Best Value to Marketers BlueVenn, creators of a leading, award-winning Customer Data Platform (CDP), released a report by Winterberry Group finding BlueVenn's CDP's capabilities are industry leading. The report, "Customer Data Platform benchmark," analyzes the core and adjacent capabilities of CDPs, as well as providing…

BlueVenn Wins ‘Data-Driven Product of the Year 2019’ at London DataIQ Awards

BlueVenn, the leading (and now multiple award-winning) Customer Data Platform vendor, has been announced as the winner of the best 'Data Driven Product or Service (Data Titan)' at the Data IQ 2019 awards ceremony in London. Data IQ is a very well regarded publisher by the UK database marketing professional community, and as such a Data IQ award is one of the most coveted in the industry. It runs numerous events, seminars and publications each year with a focus and intelligence on data analytics, data science and the…

BlueVenn and London Research Release Customer Data Platform Maturity Model

Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by London Research. The research, carried out in partnership with customer data platform vendor BlueVenn, found that 51% of organizations with annual revenues of at least USD$50m are already using a CDP, while another third (35%) are planning to invest in one. The new study, entitled Customer Data Excellence shows…

BlueVenn Launches Its New Real-time Customer Data Platform for Marketers to Realize a Single Customer View

BlueVenn Unify Creates an Optimized, De-Duplicated and Trustworthy Single Customer View Enabling Marketers to Improve Their Multi-Channel Marketing and Personalization BlueVenn, a leading marketing technology vendor in the Customer Data Platform (CDP) market, announced that it has launched BlueVenn Unify, a new CDP that enables marketing teams to centralize all their online and offline customer data from disconnected systems, including all the transactions and interactions, to create a unified customer view. BlueVenn…

BlueVenn Enables Single Customer View for Leading Publisher GateHouse Media

GateHouse Media, one of the largest publishers of locally-based media in the United States, has extended its relationship with Customer Data Platform vendor BlueVenn, by deploying a Single Customer View (SCV) and utilizing a collection of BlueVenn services to optimize audience growth, subscriber engagement and monetization. GateHouse has a longstanding relationship with BlueVenn and was looking for ways to leverage BlueVenn’s software to increase subscription and advertising revenue by providing more targeted offerings to…

Why are Brands Still Failing at Targeted Marketing?

Today’s marketers have more data available to them than ever before. From social media statistics to click through rates (CTRs), email opens to loyalty points, marketers would be hard pressed to argue that they don’t have enough customer information to play with when it comes to building their campaigns. Yet despite all this data, many marketers are still struggling to target their customers effectively. According to recent research from customer data platform vendor BlueVenn, as many as three in five consumers believe…