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Bob Liodice

DAA Announces Enforcement Deadline for ‘Political Ad’ Guidelines and Transparency Icon

Guidelines Take Effect November 1st; Enforcement Starts January 1, 2020 by Council of Better Business Bureaus (CBBB) and Association of National Advertisers (ANA) The Digital Advertising Alliance (DAA) announced the timeline for enforcement of its new transparency guidelines for political advertisers, including use of the "Political Ad" icon. The new guidelines will become effective on November 1, 2019, and enforcement of compliance will begin on January 1, 2020. The independent enforcement program will be run by the…