Browsing Tag

Bob Pittman

New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places

Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates Consumer Listening Across All Dayparts The audio landscape is exploding and over the last two years there has been huge growth across various audio categories including a 2500 percent growth in smart speaker ownership and more than 48 percent increase in podcast listening, according to the Edison Infinite Dial 2019 study. And today Ipsos released a new research study commissioned by iHeartMedia -- “Day in the…

WPP and iHeartMedia Launch ‘Project Listen’

Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio. “People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another…