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Bot Baseline report

Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard

With Industry Standards at 3-5%, This Achievement Reinforces Kargo’s Zero-Tolerance Policy for FRA Kargo, the leader in mobile brand advertising, announced that after implementing White Ops’ pre-bid prevention product, MediaGuard, it has achieved less than a 0.3 percent invalid traffic rate. In comparison, White Ops’ fourth Bot Baseline report, released in partnership with the Association of National Advertisers (ANA), found that the average invalid traffic rate for Mobile Display advertising is between three and five…