Brand affinity

HGS Digital is being recognized, for the second year in a row, for its compelling social media strategy and solutions portfolio that includes HGS EPIC™ Social Care program. Working with clients and PR firms, the HGS EPIC™ Social Care team responds to everyday inquiries efficiently while delivering appropriate messaging in the context of human rights, natural disasters, and pandemics. HGS Digital is the digital technology business of Hinduja Global Solutions (HGS), a global leader in business process management (BPM) and…

Wistia, a leader in the video and podcast hosting space, announced a video series, Show Business, that will give marketers and creative teams the advice and strategies needed to start producing video or podcast shows. Marketing strategies are shifting during the pandemic as companies look to build brand affinity and better connections with their audiences across platforms, rather than simply focusing on driving conversions. In fact, impactful and story-driven long-form videos have seen tremendous growth as brands seek to…

'Customer-Powered Commerce' transforms how brands create content and build community through relevant, relatable, and diverse customer storytelling. Pixlee Inc, the leading user-generated content and influencer marketing platform, announced jointly with TurnTo, the top platform for customer-generated product content, a partnership to deliver Customer-Powered Commerce. PIXLEE AND TURNTO LAUNCH FIRST-EVER ‘CUSTOMER-POWERED COMMERCE’ PARTNERSHIP Now more than ever, brands struggle with…

Guidefitter, the industry network for professional outdoor guides and outfitters and leading influencer marketing platform for hunting, fishing and related outdoor brands, today announced that Ian Jackson has joined the company as Vice President of Marketing. Jackson comes to Guidefitter from PopSockets, where he most recently led ecommerce and digital marketing taking them to a record sales year in 2019 and transitioning the company from a viral product into an established name positioned to redefine the mobile…

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…